Adwords - 5 Biggest Mistakes

We have created a list of the top 5 mistakes that you should avoid when working with Adwords.

(1) Don't Bid Too High
Unless you have predetermined data that indicate that a high bid will return an positive ROI, we recommend that you keep your bids fairly low. You may not receive high amounts of traffic within very competitive niches, but you will able to collect CPC and conversion data before getting yourself in too deep.

(2) Generalized Keywords

General search terms can suck up a lot of adspend without producing any conversions. People that are searching very broad terms like "dog, money, flowers, and phones" are likely not to buy as there are still in the research phase of the buying lifecycle.


(3) Small Daily Budget
If you set your daily budget too low your ad will not get served. Google has its own calculation where it determines the average volume of traffic, and then takes your daily budget and then serves your ad accordingly. If your budget is too low, you will not even show up within Google's sponsored listings.

(4) The Evil Content Network

Probably the most common mistake people make is using the content network. Unless you have great experience, you should avoid the content network at all expenses. When you create a new campaign, the content network will be turned on by default. You can incur large amounts of adspend within the content network very quickly, and the quality of the traffic from content is not near the quality of search traffic.

(5) Destination URL = Affiliate ID


Many new advertisers do not understand how they will get credited for a sale, and do not use their affiliate linking code as the destination URL (when direct linking to merchant). This means that this advertiser will not get credit for any sale, thus giving the merchant "free" traffic. Make sure you include your affiliate code in the destination URL or you will not get credited for sales.
These are just some of the mistakes that can be made as an advertiser at Google. We outline these mistakes as well as others in detail within Beating Adwords. The difference between a marketer who becomes successful online and one who does not can come down to the mistakes that one makes. Some people cannot afford to waste their money on mistake ridden Adwords campaign, therefore are taken out of the Internet marketing game as soon as they make a few.


Learn how to make Google Adwords work to your favor and you will become a success!

http://www.BeatingAdwords.com